Michael Jackson’s music can be described as peppy, truly king of pop, and Beethoven, Liszt the great composers were known as the shining stars of the 1800s. What as an artist makes you unique?

With so many aspiring artists around, it has become essential for every musician and band to market themselves aggressively, in order to taste success. This is where branding plays a crucial role and helps you in creating an image that your fans can associate with your band. Why branding is important?

Branding is all about sharing your story in a way that it sets you apart from your competitors. The story weaves in elements of an artist’s personality, his style, attitude and beliefs. Branding when done rightly gives artists great exposure and help them connect with their fans in a better way. Now the question comes how you should do branding?

First you need to understand, these days there is an audience for everything. No matter what your music genre is, whatever your nature of performance is, you have an audience already waiting. All you need to do is, find them and reach them. For this, you need to market yourself so that you can connect with your followers and potential fans. Here are few things you can do to gain exposure and recognition.

Compelling Logo Design

A great way to begin your branding process is by having a unique logo for your band. A band logo becomes your own stamp of identity and distinguishes you from the crowd of other musicians. However, make sure your logo represents your music or your artistic nature in the best possible way to attract your audience. If you are creative and have good knowledge of graphic design then you can create logo yourself by using online tools like logo generatoror get it designed from professional designers.

Your logo can be simply your band’s name in some catchy font or any stylized symbol that perfectly resonates with your music or expresses your genre.

Visual Imagery

Visual imagery is everywhere.It is what we scroll everyday on our mobile phones, it is what we see glued all over the venue walls or doorway when we attend music concerts or any events and this is what we see scattered all across the seats and tables in eating joints or pubs. So, we know visual imagery dominates and is a good way to catch attention of your potential customers.

Similarly, music industry is no different, to get people to listen to your music in the first place, you need to turn to visual imagery. Visual imagery can become your first point of call to connect with your listeners. So, you need to invest in signage, banners, and brochures to make your music band more visible.

Creative CD Covers

If you are planning to releaseyour album, your CD artwork needs to be crisp and catchy. Your CD cover is physical representation of your music, so don’t compromise with the quality here. You need to have creative and captivating artwork on your CD covers that catches the eye and convinces people to buy your album.

Your CD’s will be displayed in the recording studios, music stores, and online stores, competing against thousands of other albums, so make sure your packaging is impressive enough to stand out.

Merchandise

Ever worn a tee that represents your favorite music artist? I can see than GRIN on your face. Well, the feeling of owing and wearing merchandise that represents your favorite singer or musician is overwhelming. People like to connect with the musicians, artists they are fond of and wearing their tshirts is a great way to show love and support.

So, creating your merchandise that represents your music band is a great idea, it works as a great visual advertisement as well. You can have graphic tees, hoodies, mugs, plectrums, caps, pen holders, options are many.

Active Presence on Social Media

The mere presence on social media is not enough rather you need to be actively involved on these popular social platforms such as Facebook, Instagram, Snapchat, and Twitter. Your fans and followers want to know more about you, connect with you and these platforms offer you great opportunity for that. To keep them engaged you can always share latest updates about your shows, concerts, or music albums releasing soon.

However, to get maximum response out of your social media efforts, you need to post fresh content consistently. You can conduct giveaways, contests, and behind-the-scene footage of your music album, performances, and more to reach a wider audience.

Wrapping up

Whether you are a solo musician or have a music band of your own, you cannot overlook the importance of branding. With such intense competition in the market, wherein musicians are fighting hard to be heard, you only get a split second to catch your audience attention, you need to stop them, you need to influence them, so that they get eager to listen to your music at the first place. Keep building your brand.