Atari took its name from the board game Go, where atari announces that a stone is about to be captured, and the stylised A in the logo is usually read as Mount Fuji. Nolan Bushnell and Ted Dabney founded the company in 1972; Warner Communications bought it in 1976, and the value of that purchase collapsed within a decade, taking much of the American games industry with it.
The games in this collection carry their own history. Centipede was designed by Dona Bailey, one of very few women working in arcade development at the time. Missile Command's designer has spoken for decades about the nightmares it gave him. And Adventure hides the first Easter egg in video game history: Warren Robinett received no credit for the games he wrote, so he buried a secret room containing his own name, reachable only by carrying an invisible one pixel dot to the right wall. Atari discovered it after he had already left.
Every design is officially licensed and printed on soft ring spun cotton in unisex sizes up to 5XL, depending on the shirt colour, with youth, hoodie and long sleeve options across much of the range.