Razzles

First it was a candy, then it was a gum. Razzles were the little disc that couldn’t quite decide what it wanted to be, and that was exactly the charm. This classic Razzles logo tee keeps the round retro wrapper you remember from coat pockets, arcade runs, and movie theater snack hauls. No redesign, no filler—just the original mark, front and center. If you remember chewing until the sweetness disappeared, this one’s for you. A true piece of retro pop culture and vintage t shirts style, made for anyone who still loves a throwback candy icon.
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  • White Razzles t-shirt featuring a Logo design

    Razzles T-Shirt - Logo

    Razzles T-Shirt - Logo
    $30.75
    $30.75

Questions

What exactly are Razzles?
Razzles are a novelty candy with a famous gimmick: you start chewing them like candy, and after a bit they turn into chewing gum. That transformation is the whole idea behind the brand.
When did Razzles first come out?
Razzles were introduced in 1966, so they have been delighting candy fans for decades.
What was the original Razzles flavor?
The very first Razzles came in raspberry. Additional fruit flavors like orange, lemon, and grape were added later.
Where did the name Razzles come from?
They were named after a fictional flavor called Razzleberry that was planned but never actually panned out, so the imaginary flavor lived on in the name.
What is the famous Razzles slogan?
The classic jingle goes: “First it’s a candy, then it’s a gum. Little round Razzles are so much fun.” It sums up the candy-to-gum trick perfectly.
Who originally made Razzles?
Razzles were first produced by Fleer, the same company behind the Dubble Bubble brand.
Who owns Razzles now?
Both Razzles and Dubble Bubble were eventually sold to Concord Confections, and Tootsie Roll Industries acquired Concord Confections in 2004.
Are there other Razzles flavors besides the fruit ones?
Yes. Beyond raspberry, orange, lemon, and grape, more recent additions include tropical fruit and sour flavor packs.
Is that the movie candy from 13 Going on 30?
Yes. Razzles are the protagonists’ favorite candy in the 2004 fantasy comedy 13 Going on 30, which gave the brand a big pop-culture moment.
Have Razzles shown up in any TV shows?
Razzles have appeared in a number of shows over the years, including The Venture Bros., American Dad!, The Walking Dead, and Psych.
So is it a candy or a gum?
Both, in that order. Razzles are designed to be enjoyed first as a candy and then chewed into gum, which is exactly what the slogan promises.